On Virtual Socialization

            The Great Soviet Encyclopedia defines socialization as “the process by which an individual acquires specific knowledge and values and accepts standards that enable him to function as a full and equal member of society.” Socialization imposes certain socially imposed reciprocity; where by an unnoticeable, but intentional shaping of personality or influence is accomplished. Due to its cause-effect relationship, the process of socialization is not just the direct interaction of individuals but is also the total aggregate of social relationships.

           

The subjects of socialization are the initiators and creators of new social order. Qualitative socialization is not a mechanical imposition of a ready social form on an individual, but mutually reinforcing based on give and take philosophy. The success of socialization, therefore, depends on the extent to which an individual is involved in the creative social action that transforms the society in desirable manner.

Media plays a crucial role in the qualitative aspects of socialization. Modern man is fortunate enough to have unbridled access to social networking platforms, enlivening and illuminating his personality. Internet is the kingpin to facilitate socialization in modern time and will continue in future also. The internet embedded platforms have configured socialization into virtual entities, rather than traditional real entities. Socialization in the online platforms has been christened ‘social networking.’ The virtual communities are viewed as consumer groups of varying sizes that meet and interact online for the sake of achieving personal as well as shared goals of their members.

These platforms are also Social media marketing through which the members can communicate with people of similar interests. It favours socially enhanced reputation, personal development and relationship with benefits. The influence of social media in modern business and disseminate information is seamlessly vast. It benefits organisations and individuals by providing an additional channel for customer support, a means to gain customer and competitive insight, and a method of managing their reputation online. Key factors that ensure its success are its relevance to the customer, the value it provides them with and the strength of the foundation on which it is built. A strong foundation serves as a stand or platform in which the organisation can centralise its information and direct customers.

Virtual socialization which means people interact and socialize with each other from far off or next door through the means of Internet. Many people join these networking sites to meet new people, share their interests, experiences, feedbacks etc. however some people do keep in contact with their old friends and relatives staying away from them through these. As technology gets more and more advanced, it should not be overlooked the fact that the information shared on can easily be manipulated or misused. It is essential to safeguard the personal information while using websites.